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Reverse Mortgage Leader and Comfort Keepers Join Hands to Help Seniors Stay in Their Own Homes

NEWS RELEASE
November 6, 2003

FOR IMMEDIATE RELEASE
Contact:  Frank Piemonte
River Communications
914.591.5599
fpiemonte@riverinc.com
 
Tom Scabareti
Financial Freedom™ Senior Funding Corporation
949.341.9200
tscabareti@financialfreedom.com

Reverse Mortgage Leader and Comfort Keepers Join Hands to Help Seniors Stay in Their Own Homes

Irvine, CA – (November 6, 2003) – Financial Freedom™ Senior Funding Corporation, the nation’s largest lender and servicer of reverse mortgages and a subsidiary of Lehman Brothers Bank, FSB, has formed an alliance with Comfort Keepers, a prominent player in the field of non-medical in-home care.

Through this alliance, Financial Freedom™ will educate and inform Comfort Keepers’ clients on the power of reverse mortgages to assist in paying for in-home care that allows seniors to maintain a high level of quality of life in the privacy and comfort of their own home.

“National studies consistently show that more than 85 percent of seniors, age 75 and older, want to stay in their own homes, as opposed to moving to an assisted living or care facility,” said James Mahoney, CEO of Financial Freedom™. “This alliance will bring new financial options to Comfort Keepers’ clients and provide them with more choices to fulfill their wishes.”

A reverse mortgage is a unique loan that enables senior homeowners to convert part of the equity in their homes into tax-free income without having to sell the home, give up title, or take on a new monthly mortgage payment. Reverse mortgages are available to individuals 62 or older who own their home. For more information on reverse mortgages visit Financial Freedom’s Web site at www.financialfreedom.com or call 1-888-REVERSE.

“Reverse mortgages are a great way for seniors with built-up equity in their homes to generate income to meet their immediate needs or to handle extraordinary expenses,” said Allen Riggs, President and C.O.O. of Comfort Keepers. “As the industry leader, Financial Freedom™ was a natural choice for us to help seniors maintain their financial independence.”

About Comfort Keepers

Founded in 1998 by a registered home healthcare nurse and her husband, Comfort Keepers has grown to 400 locations in 45 states and Canada. Comfort Keepers provides non-medical in-home services primarily to seniors who need some assistance with the daily activities of life. Services include meal preparation, light housekeeping, transportation to doctor’s visits, and most importantly companionship. Caregivers provide personal attention to their clients on an hourly, daily, or in some cases around the clock. Caregivers are carefully screened via background and criminal checks and are insured and bonded employees, not independent contractors. For more information about all their services visit Comfort Keepers’ Web Site at www.comfortkeepers.com.

About Financial Freedom™

Financial Freedom™ is a founding member of the National Reverse Mortgage Lenders Association. NRMLA is a nonprofit trade association, based in Washington, DC, whose mission is to support the continued evolution of reverse mortgages as an important financial option for senior homeowners while educating both its members and consumers about the varied applications of this unique loan.

Members sign a Code of Conduct pledging to abide by guidelines that assure fair, ethical, and respectful practices in offering and making reverse mortgages to seniors. For more information, visit the NRMLA Web site at www.reversemortgage.org.

Financial Freedom™, based in Irvine, California, is the largest originator of reverse mortgages in the United States. Financial Freedom™ originated $1 billion of home value in reverse mortgages in 2002 and has made more than 30,000 reverse mortgage loans totaling more than $5 billion in home value. Financial Freedom™ is now the largest servicer of reverse mortgages with a servicing portfolio of approximately 32,000 loans. Lehman Brothers Bank, FSB is a subsidiary of Lehman Brothers, the global investment bank. The Bank provides a full range of community banking services to individuals in Delaware, as well as consumer financial services and products, such as mortgage and deposit products, to high-net-worth clients. Headquartered in Delaware, the Bank is expanding its capabilities through the Internet to provide banking services nationally, and plans to offer its products through strategic partnerships with retail and financial organizations throughout the country. Additional information on Lehman Brothers Bank and its services can be found by visiting its website at www.lehmanbank.com.

The flag logo, “Financial Freedom,” “The Reverse Mortgage Specialist,” “Cash Account” and “Zero Point Cash Account” are Trademarks of Financial Freedom Senior Funding Corporation, Irvine, California.

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